Creative Strategy That Performed Loudly
Content Strategist case studies spanning strategy, content, creative, and growth across enterprise brands and service-based businesses. The work connects positioning and audience insight with content, search, go-to-market strategy, and multi-channel execution.
These projects show measurable gains in visibility, engagement, adoption, and revenue by connecting strategy, content, creative, and execution around clear business objectives.
Strategy, Content & Growth Case Studies
GTM & Sales Enablement
Microsoft Discovery GTM & Launch Support
Supported Microsoft Discovery through the transition from Private Preview to General Availability, connecting customer insights, product developments, field enablement, and internal communications to strengthen launch readiness. See full case study here.
Intel + Lenovo + Insight Sales Enablement
Developed a unified public sector sales narrative for Intel, Lenovo, and Insight, aligning three partner value propositions into cohesive enablement for State & Local Government and Education teams. See full case study here.
SaaS Full Funnel GTM Case Study
A case study outlining how an early-stage mental health SaaS platform built traction by developing a complete go-to-market system, including content, sales and partnerships. See full case study here.
Brand, Content & Campaigns
Starbucks PSL 20th Anniversary Campaign
Celebrated 20 years of the Pumpkin Spice Latte through a multigenerational campaign combining nostalgia, celebrity talent, custom content, and cross-channel distribution to extend an iconic product moment across audiences. See full case study here.
REI Better Is Out There Campaign
Developed an integrated content and media campaign that used purpose-led storytelling to connect REI with conservation, outdoor access, and community action while driving measurable brand engagement. See full case study here.
Logitech Product Launch Case study
Case study outlining how Logitech launched the G Cloud handheld gaming device through a multi-channel activation unifying experiential, creator, and editorial content. See full case study here.
REI Discover Your Best Self Campaign
Built a publisher-led storytelling campaign that positioned time outdoors as a driver of wellbeing, combining custom content and media to reach millions and lift awareness, purchase intent, and brand perception. See full case study here.
Starbucks Social & UGC Activation Case Study
Case study highlighting how Starbucks increased campaign visibility and engagement for its annual in-app Summer Game by launching a creator-led UGC activation across TikTok and Instagram. See full case study here.
Starbucks B2B Gift Card Campaign
Built a holiday B2B campaign around gratitude and employee recognition, using business leader stories and custom content to position Starbucks bulk gift cards as a meaningful way for organizations to recognize their teams. See full case study here.
SEO, Web & Growth
Mental Health SEO & Growth Case Study
An Orange County psychology center increased organic traffic by 228%, earned 150+ top-three keyword rankings, and grew monthly inquiries by 2.5× through an SEO strategy built around high-intent services and locations. See full case study here.
Psychologist Website & Organic Growth
Built an owned marketing platform for an independent psychologist, combining audience strategy, custom WordPress development, conversion-focused landing pages, local SEO, and authority-driven content to create a direct path from search to prospective client inquiry. See full case study here.
Local Services SEO & ROI Case Study
Case study detailing how a locally focused, SEO-driven site build—supported by branded partnership content—became a long-term ROI engine for a regional plumbing company. See full case study here.