Mental Health SEO
Your audience is more likely to convert when they reach you organically.
Mental Health SEO Case Study
SEO is crucial for mental health marketing. It enhances online visibility, helping potential clients find the services they need. By optimizing content with relevant keywords, mental health professionals can rank higher in search engine results, attracting more traffic to their websites.
SEO fosters better engagement, increasing appointments and supporting mental health awareness and accessibility.
The Challenge:
OC Psychology Center is the leading mental health facility in Orange County. With over a dozen therapists, counselors and psychologists on staff, they tackle a range of mental health issues for children, teens and adults.
The ask: OC Psychology wanted to refine their content strategy, increase organic traffic and generate higher conversion rates.
The Solution:
Strategy Development:
A full audit took place using a combination of Google Search tools and third-party SEO software
Keywords determined based on several factors, including keyword difficulty, search intent and traffic potential
Content strategy included developing city-specific landing pages for Orange County territories and relevant blog articles
Off-page strategy developed and implemented, including guest blogging, Do-Follow backlinks, business listings, local citations, article/video/image submission, social bookmarking and Quora answering
The Results:
The combined on-page and off-page SEO strategy resulted in more organic traffic, higher search intent, significant increase in Top #3 and Top#10 organic rankings.
Top #10 rankings improved +40% and top #3 rankings +30% over a six-month time period.
Organic traffic and pages steadily increased +40% over a six-month time period.
The Bottom Line:
SEO is an important component of mental health marketing. It can increase leads, reach and retention. It’s important to understand these questions before executing an SEO plan:
Is there organic traffic in your geographic area and/or for your services?
Is it possible to overtake your competition with your budget?
Reach out via the form below — happy to help!