Expand Your Reach with Content
Content can help attract and retain clients. Can an improved content strategy help you captivate your ideal audience?
Content Marketing for Therapists: Grow Your Practice
Content helps build connection and trust.
The mental health industry has evolved and a strong online presence helps attract and retain clients. You don’t need to become an influencer but a basic content strategy and creative elements will help you build your practice.
Allowing clients to start to know you through your content reduces friction, worry and inaction. It helps existing and potential clients feel more comfortable reaching out for help.
With thoughtful and data-driven content you’re able to increase your reach and expand your ability to help.
Finding specific keyword combinations in your area is a great way improve your content strategy and reach.
Psychologists and therapists use content marketing to share their expertise and attract new clients.
How Therapists Can Use Content
Website: A well-built web page is an important element. It’s a central hub for content, PPC ads and organic traffic. It is also a great place to show off your expertise and style.
Search Engine Optimization (SEO): Whether you’re looking for clients in your local area or virtual clients elsewhere, optimized content can go a long way.
Social Media: Social media is amazing if you really want to show people who you are, are pumped to be creative, and want to make/edit videos. It’s not for everyone. Luckily, if the top two are done thoroughly, you’ll have content for social that has your voice and aesthetic.
How A Mental Health Content Consultant Can Help
Having an experienced and resourceful content consultant saves you time, energy and ensures your content hits the mark.
A content consultant can help you determine a mood, aesthetic and messaging.
Creating a content and marketing strategy for a mental health practice is time-consuming. It can be an extra burden on individuals and organizations that are already wearing multiple hats.
That is where a mental health content marketing consultant can help:
Determine what your practice needs most
Provide valuable insight on messaging and design
Build a plan and oversee campaign
Monitor key statistics and provide detailed reporting
Grow Your Business with Mental Health Marketing Content:
City-specific landing pages are a great way to expand your reach and target areas through optimized content.
A website can help you show potential clients who you are and why you can help.
Blog content showcases expertise and can be repurposed in social media, newsletters and emails.
Choosing A Mental Health Content Consultant
Content marketing consultant for therapists and psychologists.
Tom Bostrom
Hi, I’m Tom,
My psychology degree and marketing background provide me with the experience and passion necessary to build successful content marketing strategies for psychology centers and solo-practitioners.
I stepped away from marketing for corporate brands to prioritize working with mental health professionals. It’s been a fulfilling and full-circle moment.
Is it time to prioritize your content and attract better leads?