Is Your Marketing Struggling?
It is not uncommon for a small business to struggle with ROI on advertising — my goal is to create tangible returns on your marketing strategy utilizing digital copy.
Recently, a friend told me she started seeing a mental health professional. I asked, “where did you find them?”
To which she replied, “Google.”
Should you care?
This approach is not unique, it is the new normal. Virtually anything anyone is looking for is found through Google. Adapting to technology is crucial for your business.
What does a business need?
Responsive web design services — more than 9/10 websites are built incorrectly. This means they are not optimized for search engines. That means no organic traffic or growth.
For a time — everyone thought that they could facilitate their business online solely through social media — no need for websites — they’re outdated and costly.
What happened?
The various social media giants made major shifts to their algorithms, delivering a hailstorm on anyone who was attempting to grow organically. If your business is going to succeed, you need a website, ideally one with ethical search engine optimization.
Your website is Rome. All areas of advertising and social media engagement begin and end there. Properly built websites are an investment into the future of your business. They are an avenue to generate revenue. It clearly shows you’ve invested time, money, and energy into promoting your business.
What else?
Take your pick.
There’s tons of options here, and it all really depends on where your strengths rest. Instagram, Facebook, Twitter, Linkedin, all of these various platforms have their strengths — and they all have diverse ways of showcasing your talents. This is a great way to produce quality content.
And?
Search Engine Optimization (SEO)
This is the greatest tool at your disposal. Google searches account for NINETY-TWO PERCENT of internet searches. There are TWO-TRILLION (with a T) Google searches annually. Utilizing search engine optimization is key.
Let me put it to you this way:
If you’re on page two of Google you are not in a optimum location — and your potential revenue will suffer.
There’s an opportunity for every business to do something great online with responsive web design services.
Anything else?
There is value in Google, Facebook, and Instagram ads. They can provide a high return on your investment. But if you’re not using content people will actually appreciate, those ad sources aren’t going to do anything for your business.
Copy is simply words that elicit action — that action is selling your product or service. If you’re ready to start marketing your business better, click here.