What Does a Brand Copywriter Do?
They craft vision.
Your brand has a story. Ethos. A plan for the future. Copy that elevates your story should be done by those who prioritize a deep understanding of your brands mission, culture, and unique business objectives.
Writing copy is about evoking emotion and generating desire — it’s about converting the reader. Brand copywriting simply combines the tried-and-true methods of copywriting paired with your brands specific needs and initiatives — with a twist of tech know-how.
Click Here for Starbucks Brand Copywriting Examples
A Brand Copywriter’s Top Priorities:
Crafting Compelling Brand Messaging: A brand copywriter is responsible for developing persuasive and memorable brand messages. Whether it's taglines, brand mission statements, or product descriptions, a copywriter works to communicate the brand's unique value proposition in a way that captivates and engages consumers.
Creating Consistent Tone of Voice: Maintaining a consistent tone of voice is crucial for brand identity. Brand copywriters ensure that all written communication, from social media posts to product packaging, aligns with the established tone of voice.
Tailoring Copy for Different Platforms: A brand copywriter adapts messaging for various platforms and channels. The way a message is presented on social media differs from how it appears on a website or in a print ad. It is pivotal to find someone who understands the nuances of each platform and tailors the language and style accordingly.
Collaborating with Creative Teams: Effective collaboration is key in marketing. A brand copywriter works closely with graphic designers, art directors, and other creative professionals to ensure a cohesive brand messaging.
Adapting to Evolving Trends and Audiences: As a brand copywriter, it’s vital to stay on top of trends and changes in consumer behavior. In a rapidly evolving digital landscape, it's crucial to adapt messaging to stay relevant. This involves not only understanding current market trends but also current technologies and platforms.
Click Here For Logitech Brand Copywriting Examples
Why Hiring a Brand Copywriter Helps Your Business
Copywriters are instrumental in helping brands generate revenue. Through their expertise in developing compelling messages, brand copywriters capture the attention of existing and potential customers and motivate them to take action. Whether it's through persuasive advertising copy, engaging website content, or impactful marketing materials — brand copy plays a crucial role in converting leads into sales and fostering customer loyalty.
Why Choose Me as Your Brand Copywriter?
The brand copywriter that delivers innovative ideas and engaging copy.
Tom Bostrom
Hi, I’m Tom,
I have a diverse background that spans the full-funnel of marketing. Whether it’s a new Logitech product launch or a SEO developed website for OC Psychology Center — I approach projects with strategic thinking, determination and brand-building expertise.
What Sets Me A Part As a Brand Copywriter?
My work with major brands and small business has helped me cement these principles in my work:
Be fair
Be honest
Be innovative
Be determined
Show results
My goal is to tell your brands story in the most authentic way, and leverage technology and insight to your reach target audiences. Marketing is full funnel — finding a brand copywriter who can deliver across a multi-channel program is ideal.
If you’re keen to create something great for your brand - contact me by email or through the form below.
Brands I’ve Worked With:
