What Does a Digital Copywriter Do?
They tell stories.
Writing copy has one objective — convert the reader. This comes in a variety of forms and methods but the fact remains, eliciting action is the purpose of writing copy. It looks to capture the values, concepts, emotions, and story of your business, in a concise and impactful way.
Printed on a page or embedded on a website, the objective is the same; convince the audience to exchange their money for your product or services.
Digital copywriting takes place through, research, imagination, and organized planning
Creating digital copy for your business is no small feat: websites, emails, social channels, newsletters, the list goes on - hiring a digital copywriter saves time.
Why Does Hiring A Digital Copywriter Matter?
Words matter.
That’s why copywriting is a crucial aspect of digital marketing and communication. A Digital copywriter needs to craft persuasive and compelling language to communicate effectively with a target audience, build brand identity, and establish a strong connection with potential customers.
Well-crafted copy can boost sales, improve online visibility through search engine optimization (SEO), and provide a competitive advantage in crowded markets. Its adaptable across diverse and varied platforms and ensures a consistent and impactful message reaches the audience — leading to higher returns on investment — which, brass tacks, is why we’re all here.
Digital copywriting matters because it drives effective communication, strengthens brand image, and influences consumer behavior. It plays a vital role in increasing sales, improving SEO, and gaining a competitive edge, making it an essential component of successful marketing strategies. Copy requires knowing the driving forces of the business, not only the internal workings but how the consumer operates. Digital copywriting is important because details matter and quality lasts.
Helpful Digital Copwriter Tips For Your Audience Pt. 1
Writing compelling headlines that grab readers' attention
Headlines are a critical component of any piece of writing, whether it's a blog post, article, social content or advertisement. A snazzy headline can grab readers' attention and lead them to continue reading, while a lackluster headline can cause readers to move on to something else. Here are some tips for developing compelling headlines that grab readers' attention:
Use numbers and statistics: People are often drawn to headlines that include numbers and statistics. For example, "5 ways to boost your productivity" or "10 surprising health benefits of dark chocolate."
Be specific: Vague headlines are less likely to grab readers' attention than specific ones. For example, "How to paint a house" is less compelling than "5 things you need to paint your homes interior."
Ask a question: A question can generate readers' curiosity and encourage them to read on. In example, "Are you making these common interior decorating mistakes?" or "Is your website driving away customers?"
Use strong adjectives: Strong adjectives can help make your headlines more compelling. For example, "Awesome ways to transform your home on a budget" or "Innovative tips for improving self-care routine."
Use emotional triggers: People are more likely to engage with content that elicits an emotional response. For example, "The heartwarming story of a rescued dog's journey to a forever home" or "The sad truth about the garment industry's impact on the environment."
Make it timely: Headlines that tie into current events or trends are more likely to grab readers' attention. For example, "How to stay productive while working from home" or "The top fashion trends for summer 2023."
Remember, your headline is often the first impression readers will have of your content, so it's important to make it compelling and attention-grabbing. Use these tips to help you develop headlines that entice readers and encourage them to engage with your content.
Make sure your digital copywriter is creating well-crafted messages that deliver results.
Helpful Digital Copywriting Tips For Your Audience Pt. 2
Crafting effective calls to action that drive conversions
A call to action (CTA) is a statement or command that encourages a reader or viewer to take a specific action. In copywriting, a well-crafted CTA can be the difference between a reader simply consuming the content and taking action to become a customer or a client. Crafting effective CTAs that drive conversions in copy involves several key elements.
Be Clear and Specific: The first step in crafting a compelling CTA is to be clear and specific about the action you want the reader to take. Use clear and concise language that leaves no doubt about what you want them to do, whether it's "Buy Now," "Sign Up Today," or "Learn More."
Create a Sense of Urgency: To drive conversions, a sense of urgency can be effective. Include words like "Limited Time Offer" or "Act Now" to create a sense of urgency and encourage the reader to take action quickly.
Use Strong Action Words: Use action-oriented language to create a sense of momentum and encourage the reader to take immediate action. Examples of strong action words include "get," "download," "join," and "subscribe."
Make it Personal: Personalizing your CTA can make it more compelling. Use words like "you" or "your" to make it clear that you are speaking directly to the reader and that taking action will benefit them personally.
Test and Measure: Crafting an effective CTA requires experimentation and measurement. Try different variations of CTAs to see which ones are most effective. Track the performance of your CTAs to determine which ones are driving the most conversions and adjust your copy accordingly.
By following these tips, you can create compelling CTAs that drive conversions and help you achieve your business goals.
Crafting messages in the digital world has changed - a digital copywriter can help your business navigate.
Creating persuasive copy for product descriptions and landing pages
Creating persuasive copy for product descriptions and landing pages is an important aspect of digital marketing. It involves crafting compelling content that speaks directly to your target audience and convinces them to take action, whether that's making a purchase or signing up for a service. Here are some key tips to keep in mind when crafting persuasive copy for product descriptions and landing pages:
Know Your Target Audience: The first step in creating persuasive copy is to know your target audience. This includes understanding their pain points, desires, and motivations. Use this information to create content that resonates with them and speaks directly to their needs.
Highlight the Benefits: When creating product descriptions and landing pages, focus on highlighting the benefits of your product or service. Explain how it solves a problem, makes their life easier, or provides a unique advantage over competitors.
Use Persuasive Language: Use persuasive language to convince your target audience to take action. This includes using power words and phrases such as "limited time offer," "exclusive," and "act now" to create a sense of urgency and encourage immediate action.
Use Social Proof: Social proof can be a powerful tool in persuading potential customers to take action. Include customer testimonials, reviews, or social media posts to show how others have benefited from your product or service.
Optimize for SEO: Optimize your product descriptions and landing pages for search engines by using relevant keywords in your copy. This will help improve your search engine rankings and drive more traffic to your site.
Keep it Simple and Clear: Finally, keep your copy simple and clear. Use short sentences and paragraphs, and avoid using jargon or technical language that might confuse your audience.
Creating persuasive copy for product descriptions and landing pages requires a deep understanding of your target audience, a focus on benefits, persuasive language, social proof, SEO optimization, and clear communication. By following these tips, you can create compelling content that drives conversions and helps you achieve your digital marketing goals.
Writing digital copy is a diverse and challenging hurdle for most businesses. Hiring a digital copywriter is the best way to ensure your copy is fit for your audience.
Why Does Research Matter in Digital Copywriting Services?
This is where the rubber meets the road.
Lack of research is the foundation for failed advertising. Read that again.
Research requires a digital copywriter to identify a number of nuances about the brand offering:
Who is the audience?
Why do they need your product or service?
What are the channels we can reach your audience?
How can we develop concepts around your audience and your offering?
What’s concept got to do with it?
Got to do with it.
Selling a product or service in-and-of-itself can be difficult BUT selling a concept, an idea, and a need is much less difficult.
Research is an indispensable element when crafting compelling copy because it allows us to understand and capitalize on those consumer needs, in an intentional way. Thorough research enables digital copywriters to understand their target audience, their preferences, pain points, and desires. Additionally, it helps identify unique selling points and allows the creation of persuasive content that resonates with the audience, leading to better results for the brand.
When writing digital copy for your brand, it’s best to be simple and impactful. A professional digital copywriter can help make the process seamless!
Why is it Bad for Business Owners do Their Own Digital Copywriting?
Here’s the problem.
Business owners have direct access to their advertising. Meta and Google love this — because you need them. They’ve designed their algorithms in a way that you need to pay in oder for content to be viewed by your audience. Here’s the kicker, their bottom line is better served if your copy doesn’t convert. That means you’ll continue to spend and run and test ads through their platform on your dollar.
How does this impact business owners?
Google and Facebook are banking on the marketing inexperience of many business owners. Many business owners are running out and developing advertisements on their own, without marketing knowledge and experience. This can lead to money spent on advertising methods that have poor conversion capabilities.
How Can a Digital Copywriter Increase Business Revenue?
Hiring a copywriter offers numerous advantages for businesses. With an expertise in communication and persuasion, copywriters can create engaging content that effectively conveys the brand's message to the target audience. This saves time and resources, allowing internal teams to focus on core business activities. Additionally, copywriters maintain a consistent brand image, optimize content for SEO, and ultimately drive higher conversions and sales through their persuasive writing skills.
Where Can I Hire a Digital Copywriter?
Certain aspects of scientific advertising have worked for a century and those methods continue to hold true today. Copy has changed in the digital age. The delivery methods, mediums, audience segmentations, publishers — it’s a long list. However, the core concepts of creating compelling copy remain the same, across digital channels: research, testing, eliciting consumer action.
I have worked with big brands and small, always with the same mindset, tell stories that matter to the brand and drive sales. It’s a passion and it drives me. If you’d like to collaborate and better develop your brand - reach out through the form below and let’s chat!
Why Choose Me as Your Digital Copywriter?
The digital copywriter you can trust to delivery quality, creativity and results.
Tom Bostrom
Hi, I’m Tom,
My background is diverse — from developing websites and comprehensive SEO campaigns to working with Fortune 100 brands developing award-winning content campaigns.
Whether it’s a new Starbucks product initiative or a local Newport-Mesa SEO developed website — I approach all digital copy and content projects with strategic thinking, determination and brand-building expertise.
What Sets Me A Part As a Digital Copywriter?
I understand content strategy — SEO, web development, social media and media partnerships. I am a full funnel resource— making it easy to collaborate on your digital copywriting projects.
Let’s create something great - contact me via email below: